… think inside the box.

The benefits to thinking inside the box are:

a)    Nobody else does it
b)    There are no distractions
c)    You stick to the brief
d)    You deliver what is absolutely necessary
e)    And then you get paid

Some of the best ideas are born inside of set boundries. That’s  all. Sorry rebel people.

USN (Ultimate Sports Nutrition) is an international sports nutrition brand that has its roots in the body building industry. The company’s rapid growth has spawned a vast range of scientifically engineered products that are perfectly suited for the general healthy lifestyle market. We all want a great body in time for summer, right? It was our job to remind the regular bloke that the season has just changed:

These double page spreads appeared in Men’s Health magazine.

And women do it too, you know. These ads where made for the campaign roll out in Shape magazine

This one didn’t make it to print. What would your call have been?

Red Bull Big Wave Africa celebrated its 10th anniversary this year. Red Bull approached us to create an anniversary logo. The only condition… don’t change the logo in anyway. Hmm. So we stuck a ‘one’ in front of it. The wave on the logo makes its own zero. One and Zero makes 10. See for yourself:

The Outstanding 100 is a new brand offering by Seasoned Productions. It’s a coffee table book representing South Africa’s top 100 destinations. The concept has international intentions. We have just started work on the edit and design consultation for the Dubai edition.

Our resident doodler - Quasiem (the part time street art punk) - has been bombing again. These illustrations appeared in Men’s Health Magazine: